Company Profile

Electronic Navigation Ltd (ENL) is New Zealand's premier marine electronics company.

Founded in 1945, ENL is a privately-owned company that has earned a solid reputation for genuine service, innovation and supplying quality marine electronic products, with over 70 years experience within the marine industry.

As of October 2015 the company's main office is now located on Auckland's North Shore. We also have a branch in Nelson, at the top of the South Island to service the southern ocean fishing industry, and an extensive dealer network throughout the country (For more information on dealers near you, click on the locate your dealer under the dealers tab.)

ENL were certified with ISO9001 in 2006 and continue to improve processes and procedures to maintain our high standard of service. From the most complex application for defence, commercial and superyacht use to a stand alone fish finder for a trailer boat, ENL has the experience and expertise necessary to specify, supply, install and service quality marine electronics.

ENL employs a total of 45 people with technical capability and marine experience, with over half the staff have some form of technical qualification from MSc through to NZCE as well as a number of ex-Navy members.

There are four key components to ENL's business operations:

  • Importing and distribution of marine electronics
  • Value added products & services to the NZ commercial fishing and export markets
  • Systems integration with a focus on superyachts
  • Technology development focusing on Niche markets.
  • Marine Electronic Importing and Distribution
    System Design
    Through a comprehensive network of technical service dealers and recreational dealers, ENL excels at its traditional activity of providing nationwide distribution of marine electronics. This business has provided ENL with key competencies in:
    • Understanding customer requirements in diverse markets such as Sports Fishing, Commercial Fishing, Merchant Shipping and Recreational boating.
    • Technical skills to service and support these markets.
    • An indepth knowledge of the technologies involved in the products ENL markets.
    • A comprehensive list of international contacts to keep ENL abreast with market trends and technology development.
    • ENL distributes products from Europe, USA, Japan and Australia throughout New Zealand and the South Pacific. Distribution agreements are in place with Furuno, MaxSea, Maretron, CourseMaster, Seatel, KVH, Transas, Uniden.
    VALUE ADDED COMMERCIAL FISHING, EXPORTS ENL supplies high value marine electronics into the fishing market and focuses on adding value to this market through highly skilled technical personnel. The experience of our people is evident at all levels from sales and installation through to commissioning and servicing of products. ENL's expertise is sought by the commercial fishing industry in New Zealand and international markets of the South Pacific, South Africa, Spain and Australia.
  • Systems Integration
    Ships Helm
    ENL is a key supplier to New Zealand's internationally renowned superyacht industry. ENL provides customers with turnkey solutions incorporating entertainment systems, satellite and terrestrial communications, computer systems and networks, Navigation systems and monitoring and control systems. ENL can customise a solution for a 10m - 130m pleasure or commercial craft. Engineering resources are provided to design, install, commission and support these integrated systems. At any point in time, ENL is running over 7 major new build or refit projects. ENL's TECHNOLOGY INNOVATIONS Over the past 70 years, ENL has been focused on providing customers with innovative technology solutions. Traditionally these solutions have been in the form of "system integration" - combining products from world leading manufacturers with ENL's "know-how" to optimise the technology for each customer. As demand grew for new solutions to traditional customer problems or needs, ENL initiated its own R&D team to develop innovative hardware and software solutions to meet these customer demands. All ENL innovations are:
    • Customer focused
    • Innovative product concept
    • Excellence in product design and
    • Optimising performance to customer requirements
    NetLink ENL's Netlink product was developed for fishing vessels targeting Orange Roughy at depths of between 500 metres and 1400 metres. Netlink is an acoustic modem and monitoring device which is installed on the headline of trawl nets. Netlink was crucial to helping skippers selectively target deep water fish schools in close proximity to rugged structure such as deep water pinnacles while minimising gear loss. Netlink has been sold to commercial fishermen in New Zealand, Australia and Canada. DataMaster™ ENL's DataMaster™ is a communications modem and software package that was designed to help land-based Safety at Sea organisations provide Global Maritime Distress and Safety System (GMDSS) safety communications. DataMasterTM is currently managing the GMDSS safety at sea communications for 30% of the world's oceans. It can provide both digital and voice communications over HF and VHF radios. DataMasterTM 3000 incorporates VOIP technology allowing radio operators on a network to utilise remote radio assets and communicate to vessels.
  • WASSP Multibeam Sonars
    ENL's WASSP Multibeam sounders have been developed to provide fisherman with a greater understanding of the fishing environment through the application of new multibeam technology and advanced signal processing. WASSP will benefit both the Commercial fishing and Sports fishing markets with very detailed sea floor profiles and 3D location of fish schools. WASSP is manufactured by ENL in New Zealand under ISO9001/2000 certification, and are specifically designed to meet the unique requirements of our clients. It is a 360 degree approach from research and development through to design, build and installation that delivers a range of products that provide our clients with unique and innovative technology solutions. WASSP systems are designed, developed and tested to meet the rigorous demands around the world in:
    • The Commercial Fishing Industry - Trawlers, Seiners and Cray fishing
    • The Professional Marine Industry - Marine Surveyors, Exploration
    • Government Agencies - Marine Police, Maritime Safety
    • The Commercial Industry - Divers, Explorers
    • Hydrographic Survey